The Process

  1. The Script
    1. Solidify you approach
      1. Demonstration – step by step
      2. Persuasive (problem/solution)
      3. Documentary (historical/magazine)
      4. Dramatization (re-enactment/slice of life)
      5. Spokesperson (narrator/celebrity)
      6. Interview (straight/testimonial)
      7. Humor
      8. Music/Affective
    2. Gather content
      1. Internet or lIbrary Research
      2. Written client information
      3. Interviews
      4. Content decisions – documentary or biography
        1. Find the most interesting factoids, not the whole story. Then you can weave your story around those pieces
        2. Create a theme or “peg” if possible (Harvey Fletcher – scientist who also served others
    3. Organize Content
      1. Create a Sequenced Outline
        1. Complete sentences are better than fragments because they will translate more easily into your script narrative
        2. Always write what you’re ready to write
    4. Write a Narrative
      1. Similar to a speech
      2. Assign character parts – maybe male and female
      3. Interview is better when it is testimonial, spontaneous. Just insert a block that says “interview” and says what it will be about.
      4. Start thinking visually
      5. Keys to effective writing
        1. conversational tone
        2. short sentences
        3. active voice
      6. Complete your visualization
        1. see (italic) first, then hear (normal)
        2. Change visuals often
        3. Format your script
          1. Two column (written storyboard) – shows balance between visuals and narrative.
          2. Shot-by-shot – guides reader through the program. More professional format.
    5. Special Considerations
      1. The “talking head”
        1. reasons:
          1. credibility (if spokesperson/celebrity)
          2. low budget/no time
          3. cover mistakes
        2. making it work
          1. related, interesting, but not distracting background
          2. moving
          3. vary camera angle  – also good if there is a mistake
      2. Humor
        1.  Appropriateness to the subject matter
        2. Reinforce message
        3. Know audience
        4. Firm Boundaries
        5. Recognize parody
        6. Chuckle vs. Laugh
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