1. SCAMPER – A way of coming up with new ideas
    1. Substitute
    2. Combine
      1. iPod/Cell phone
      2. hello kitty waffel
    3. Adapt – meeting a need to match changes in the environment
      1. Wagon > Mini Van
    4. Modify (minify/maxify)
      1. iPod mini (shuffle, nano)
    5. Put to other uses
      1. super soakers (ground up built up too much pressure)
      2. vacuum into blendtec
    6. Eliminate
      1. Eliminate the go-between of travel agents
    7. Reverse/Rearrange Ideas
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