The Market Cycle


   Who
Demographics/Attributes
Method of Contact
Pitch: What/Why
 Tribes, cultural leaders
Indigenous/minority. Some live on their own lands/on a reservation while others do not. Connected to heritage and values and interested in preserving them. Many tribes are mandated to put a certain amount of their income into schools. 
Presentations in related conferences. in related regions and then following up and networking contacts through them.
We are offering a way to prepare your young people for the workforce, while holding on to their values. This will help them be successful without forgetting their heritage.
 Church Groups
Groups bonded mostly by values from varied demographics. Will begin with LDS groups through established network contacts.
 Networking with existing contacts.
 We are offering a way to prepare your young people for the workforce, while holding on to their values. This will help them be successful without forgetting their heritage.
 Schools (specifically principles, superintendents – career training curriculum
 Varied by demographics and values, but focused on   preparing students for the real world.
 Meet with superintendent  present to principles. 
 We are offering a way to prepare your young people for the workforce, through ideas that they are already connected to. This will help them be successful and more invested in their learning experience.

 Corporations
 Some are non-profit with a focus on helping the community, especially culturally focused organizations. Other for profit organizations offering grants. It’s good business for them to show they are supporting the community culturally or educationally. 
 Emailing/calling to find out who to contact; sending a marketing video to that person. Applying for grants.
 We are offering a way to prepare your young people for the workforce, through ideas that they are already connected to. This will help them be successful and more invested in their learning experience. We are offering a way to for you to help the community and show they you are concerned about culture and education. 


**Any group is able to purchase a set of curriculum that fits their needs or to create a specially tailored set of curriculum.

So far it seems that we are talking to the right people in the right way, as preliminary contact has yielded excited potential customers.

1. We will meet with indigenous groups at conferences and well as through follow up calls after the conference to share the pitch with them. Using sample books, either for their own indigenous groups or a similar one) we will show leaders how this program can specifically help their youth. We will then follow up with these contacts and network through others they know. 
2. We will focus on existing connections to market to church groups, starting with LDS people because of existing relationships. We will move on to contacting other church and youth groups through cold calling. We will make sample books suited to their needs (religious values, heroes, etc.) to show them how the program can specifically help their youth.
3. We will work through existing networks and cold calling, as well as people met at educational conferences to find interested customers in the education sector. We’ll also meet with administrators and principles to get access to funds and help interst teachers. . We will use sample boots focusing on a large minority group in their school, or focused on general American values and heroes (ie. George Washington) to show them how the program can specifically help their students
4. We will 

We need to get buy-in from the schools, and then match them with funding entities. 

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